CREATIVE BUSINESS BRANDING – Personal Branding Photography in Vancouver
This Vancouver based business coach, consultant, and writer needed photography for his website and social media posts. Specifically, he wanted a variety of branding images depicting an authentic, successful, person who stands out in a crowd. Above all, one who commands attention upon entering a room.
THE BRANDING PHOTOGRAPHY PROCESS
From our planning session, we honed in on the following themes. First, a person comfortable thinking outside of the box. There is definitely something to be said about being a non-conformist. Second, a successful business person looks different from the expectation. This person stands beside you waiting to cross the street in a t-shirt, jeans, and sneakers. Ultimately, a successful person remains busy, yet also possesses an ability to focus, set goals, and strategize. Most importantly, this person never stops learning and also values the necessity of taking a breath once in a while. Focusing on those ideas, I thoughtfully crafted a series of shots to visually represent all of that. Having carefully planned the shoot around specific locations, we definitely hit the mark on look and feel.
If you have a brand or run a business, having professional supporting photography is a must. The photos you take with your phone definitely serve a purpose but hiring a professional to take your photos pushes it to the next level. Have a read through this article I came across on Huffington Post here. It raises some great points about the importance of professional and customized business branding photography.