The Lookbook Branding Session
Sabina, a marketing professional, came prepared with exactly what she was looking for. She had a fully realized identity behind her. Most importantly, Sabina was interested in highlighting the garments in a chic and flattering way. I suggested we approach it two ways: Firstly, with the standard Lookbook or e-commerce images against a white backdrop, that she was looking for. Secondly, with accompanying images where we get to showcase her garments’ “meticulous details”, as well as, play a little more with emotion, look, and feel.
The key and end goal was to stay true to her brand and to highlight the garments in the same way: beautiful, clean, crisp, and understated.
Have a look at the House of Ladey Website.