Images in this gallery.
Small business branding photography should include customized stock photography. Generally, stock photography is great when used for supplemental images. However, there is nothing more effective than using your own customized branding photography on all your advertising outlets: website, social media, and print. It gives people a feel for the who, what, and how. More specifically, they give your potential clients a sense of connection and engagement to something real.
PROVIDENCE THERAPY + NEUROFEEDBACK – VANCOUVER COUNSELLING CLINIC
The team at Providence Therapy, lead by Christen McCallum is outstanding. They are genuine, curious, empathetic, and knowledgable. Absolutely, all the counsellors possess that amazing ability to calm, comfort, and lead. The clinic and its counsellors specialize in trauma recovery, anxiety and depression. This all while fully embracing the mind-body connection philosophy. You can visit their website here and Instagram here to see what they do and meet the counsellors.
SMALL BUSINESS BRANDING PHOTOGRAPHY – THE PROCESS
The on-boarding process involves a lot of back and forth between us. Usually, we start with an exploration phone or video call where we both get a sense of whether or not we will be a good fit. Happily, with Christen at Providence Therapy, our connection proved instant and she booked me. The package included a walkthrough and light testing session, set up on a separate day. Having already fleshed out the look and feel; the walkthrough was more about solidifying the shot list and giving Christen a sense of what the shape of the photography session would look like. So, on shoot day, I came prepared with a schedule and clear shot list.
GENUINE BUSINESS PORTRAIT PHOTOGRAPHY
This specific branding photography package included portraits for the counsellors at the clinic. We knew it would be great to get 2 portraits: a “hero” portrait and a second lifestyle portrait reflecting the counsellor’s personality. Again, it was all about connection and giving their potential clients a feel for who they could be working with. Most importantly, the personality portrait allows people to see that the people who work here are human and absolutely relatable.